Frasers Property Brand Hub

Your one-stop brand resource hub

Our shared purpose is the inspiration to bring our brand to life through our brand personality and language. These are powerful tools to continue building and leveraging our equity as a single, powerful, multinational property brand.

Our shared purpose is the inspiration to bring our brand to life through our brand personality and language. These are powerful tools to continue building and leveraging our equity as a single, powerful, multinational property brand.

Our corporate brandmark

Represents our business, our culture and our heritage

Our diamond emblem is a universal symbol of quality and value, and is a dynamic shape that reflects our strong, stable and progressive nature.

The power and vitality in collaboration is further reflected in our choice of red as our signature corporate colour.

The curved strokes coming together to form the diamond represent the powerful synergy between our company and our partners.

Our diamond emblem is a universal symbol of quality and value, and is a dynamic shape that reflects our strong, stable and progressive nature.

The power and vitality in collaboration is further reflected in our choice of red as our signature corporate colour.

The curved strokes coming together to form the diamond represent the powerful synergy between our company and our partners.

Brand building blocks

Guidelines

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